Mobile App UX Evaluation with Eye Tracking
An industry study on how layout and visual presentation shape attention and interaction experience in a large-scale mobile platform.
Funded by an industry partner in China. Role: participant.
This project investigated the user experience of a large-scale mobile application, with a focus on how the presentation and layout of text and images influence attention, perception, and overall interaction quality.
We integrated subjective user evaluations with objective eye-tracking measures to study visual attention patterns and behavioral responses. I contributed to experimental design, data collection, analysis, and the interpretation of results for design-oriented recommendations.
The work supported a more comprehensive understanding of how visual design configurations affect usability and user engagement in mobile platforms.